The unique international showcase for Libya's infrastructure sector

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The Visitors

A targeted visitor promotion campaign aimed at Libya’s infrastructure sector will be launched to attract the widest qualified attendance possible.

Of particular importance will be public and private sector planners, specifiers, and procurement officials relevant to Libya’s short and medium term priorities. Also engineers of all disciplines, specialist contractors, consultancies and trading agencies.

The campaign will include:

  • Liaison with all INFRASTRUCTURE LIBYA’s supporting ministries, government agencies and private sector organisations to ensure that their relevant specialist staff recognise the benefits of the exhibition and are encouraged to attend it
  • Dedicated promotion activity with a personal visit programme and personalised invitations to identified, key officials and personnel in ministries, municipalities, state-owned corporations, private companies, consultancies and major trading agencies
  • Targeted direct marketing, advertising and PR support
  • Poster and display advertising

Libyan business practices demand a high level of protocol, therefore personal invitations to public sector officials and also key decision makers in the private sector will be an important part of the visitor promotion campaign.